Kick-off of the 2nd edition of the Euromed Sustainable Impact Challenge


After the January 2022 edition, the Euromed Sustainable Impact Challenge continues this year to continue to promote the emergence of innovative solutions in sustainable development and CSR.

It is in partnership with RAM and the Euromed Business School of the UEMF that this Hackathon is being held from February 6 to 8, 2023. Supervised and coached by RAM experts and UEMF teacher-researchers, a Hundreds of students from the Euormed Business School, the School of Digital Engineering and Artificial Intelligence and the Euromed School of Architecture, Design and Urban Planning, will have to respond to a problem linked to CSR. The idea is to arrive at the pitch session with an economically viable solution that would reduce the impact of RAM activities on the environment.

Issue of this edition: 

“How can we engage the customer in a responsible approach through choices and behaviors throughout the customer journey from inspiration to their return home?”


Day 1: 02/06/2023

4:00 p.m. – 6:00 p.m.: Opening remarks and presentation of the company as well as a reminder of the problem. 

  • Presentation of the Royal Air Maroc company;
  • Presentation of the RAM value chain, presentation of the issues, the market, the existing situation;
  • Raising team awareness of the problem, issues and target audience;
  • Presentation of the program;

6:30 p.m. - 7:30 p.m.: Check In and registration of candidates.

Discovery and vision day

Day 2: 07/02/2023

9:30 a.m. - 10:00 a.m.: Training: Consumer behavior ' ConsoM'Actor ' “Produced by Mr. Ayoub Makhloufi”.

10:00 a.m. - 1:00 p.m.: Brainstorming – Idea cloud: Method allowing you to find the maximum number of original ideas in the minimum amount of time thanks to the deferred judgment technique. The idea is to come up with a lot of ideas first and evaluate them later.

1:00 p.m. – 1:15 p.m.: Distribution of meal baskets.

1:00 p.m. – 3:00 p.m.: Questioning of ideas, sharing & validation of the action plan which aims to engage customers.

3:30 p.m. – 7:30 p.m.: Prototyping, modeling, design…

8:00 p.m.: Submission of the first two renderings (1) Cloud of ideas – Brainstorming + (2) Action plan.

Hack&Pitch Day


Day 3: 02/08/2023 

9:00 a.m. – 9:30 a.m.: ICE BREAK produced by Mrs. Amine TAGEMOUATI Head of CSR and Sustainable Development at Royal Air Maroc ;

9:30 a.m. – 10:00 a.m.: “Customer service, a key to success at all levels” training; 

10:00 a.m. – 12:30 p.m.: Drafting of the internal communications plan;

12:30 p.m. – 1:00 p.m.: Training, “Pitch your project” Directed by Ayoub Makhloufi;

1:00 p.m. – 5:00 p.m.: Simplified business plan & “Pitch Your Project” presentation

5:00 p.m.: Submission of deliverables (1) Business plan, (2) PPT presentation & (3) Internal communication plan.

5:30 p.m. – 7:30 p.m.: “Pitch Your Project” 5 minutes / Group.

7:30 p.m. – 8:00 p.m.: Closing remarks + awards ceremony;