[Op-Ed] AI Influencers: A Market with Blurred Boundaries

Tribune by Prof. Rachid BOUDRI of Euromed Business School published in Les Inspirations Eco

In a world where the boundaries between the real and the virtual are blurring, how can we preserve authenticity and trust in influencer marketing? A study reveals the challenges and opportunities that AI influencers represent for consumer engagement in digital marketing.

The world of digital marketing is undergoing a major transformation. While human influencers have long reigned supreme, a new wave is arriving: AI influencers. These virtual avatars, created by sophisticated algorithms, can now perfectly replicate the charm and charisma of real personalities. They address specific audiences, delivering perfectly optimized and calibrated content to reach their targets.

But behind this smooth and flawless facade lies a question that troubles experts and consumers alike: are we ready to trust these digital doubles? A recent research study we conducted delved into the heart of this question, analyzing consumer engagement with AI influencers. The analysis of thousands of social media comments reveals a complex picture, where intrigue coexists with mistrust.

⤵️ To read the full article, click on: https://leseco.ma/opinion/influenceurs-ia-un-marche-aux-frontieres-floues.html