[Tribune] AI influencers: A market with blurred boundaries

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Tribune by Pr. BOUDRI Rachid from Euromed Business School published on Inspirations Eco

In a world where the lines between the real and the virtual are blurring, how can we maintain authenticity and trust in influencer marketing? Study Reveals Challenges and Opportunities AI Influencers Pose for Consumer Engagement in Digital Marketing.

The world of digital marketing is changing. If human influencers have long reigned supreme, a new wave is arriving: AI influencers. These virtual avatars, created by sophisticated algorithms, can now perfectly reproduce the charm and charisma of real personalities. They address specific audiences, producing perfectly optimized and calibrated content to reach their targets.

But behind this smooth and impeccable face hides a question that torments experts and consumers: are we ready to trust these digital doubles? A recent research study we conducted dove into the heart of this question, analyzing consumer engagement with AI influencers. The analysis of thousands of comments on social networks reveals a complex picture, where intrigue rubs shoulders with distrust.

⤵️ To read the full article, click on: https://leseco.ma/opinion/influenceurs-ia-un-marche-aux-frontieres-floues.html

 

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