“On the contribution of generative AI: between real advantages, sublimated stories and latent risks”: article by Professor Othmane Benmoussa of the Euromed Polytechnic School on Medias24


Technology bubbles can pose dilemmas for business leaders as they may feel the pressure of having to invest early in an emerging technology for market positioning and competitive advantage while wishing to avoid pitfalls of media hype without palpable added value.

The field of artificial intelligence (AI) and machine learning poses a particular challenge to decision-makers when we consider that spending on AI will double during the period 2021-2025, without taking into account the impact of generative AI currently the source of a lot of speculation.

What would be the conduct to be observed in this matter?


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