Digital initiatives in the digital age: organizational approaches and governance principles: By Pr. Othmane Benmoussa


By Pr. Othmane Benmoussa

Teacher-researcher in systems thinking and Director of the Euromed Institute of Technology. Euromed University of Fes.

As digital disruption penetrates our organizations in force in all sectors and segments of activity, the latter are mainly responding with all-out investments in this area. Nonetheless, recent research suggests that most of these efforts fail to meet or exceed expectations. What would be the reason(s) for this?

The reality for many organizations is that digital transformation consists of a more or less perfect aggregation of various digital initiatives around new technologies, a few projects of a “Skunk Works” nature, and random acts of digital enablement.

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