Euromed School of Architecture, Design and Urban Planning (EMADU)

A discipline aimed at managing the project in all its complexity, both in terms of product and service innovation. It is a process that encompasses aesthetic, functional, material and technical aspects; but also communication and the market.

The EMADU Degree in Design is designed to train designers capable of creatively managing, beyond the object, decision-making processes, mediation and the integration of multidisciplinary contributions; thus allowing the winners to combine a very wide spectrum of sectors.

Euromed School of Architecture, Design and Urban Planning (EMADU)

The educational content of the course has been structured to equip the winners with skills capable of making them Designers: 

• Creative, innovative, knowledgeable about technical knowledge and know-how and open to the outside world.
• Operational, competitive, able to analyze and master the elements of a given context.
• Possessing conceptual and creative abilities and showing aptitude for business management.
• Having critical thinking and the ability to provide appropriate solutions.
• Mastering communication, in all its forms, to interact with multidisciplinary teams.
• Respecting the rules of ethics and professional conduct necessary for the exercise of the designer's profession.

With reference to the Dublin Indicator System, graduates of the DesignS Degree course extend their knowledge, skills and design abilities in the field of Design to a level that allows them, also in relation to the development of their Design Project. end of studies, to develop innovative concepts until the execution phase. 

1- Knowledge and understanding – Ability to apply knowledge and understanding:

Knowledge and understanding:

Graduates develop, in particular, during their course appropriate skills in order to be able to pose, design, argue and solve design and technical problems relating to the products of the industrial system and material culture, also of a complex type, by having competence specific for functional, morphological, aesthetic and symbolic variables. 

This knowledge is mainly acquired through the lessons taught and the group work during the design laboratories (WORKSHOP) which are linked to it and which characterize the didactic form of this course. 

Ability to apply knowledge and understanding: 

Graduates are able to develop and argue evaluations and opinions on the formal, functional, aesthetic and symbolic qualities of the artifacts of the industrial system, in the areas of competence of industrial production; especially in the sectors of product design, interior design, visual design. In addition, graduates are able to design, argue and solve even complex design problems through the identification, analysis and evaluation of conceptual alternatives according to theoretical and methodological rigor, also relating the conceptual development with the work of others.  

Particular attention is paid to synthesis activities in addition to the deepening of specialist capacities. The didactic instruments with which these abilities are obtained and verified, consist fundamentally of classroom exercises, laboratory activities (computing, experimental and in the field) and in the interview, during the final exams. In addition to the instruments offered for the development of this capacity in the training course, the student benefits from guided tours, internships and workshops.  

2- Autonomy of judgment - Communication skills - Learning ability

Autonomy of judgment:

Design graduates must demonstrate through conceptual applications and other academic and/or scientific productions, and through their knowledge and ability to understand, an advanced skill in exercising independent critical thinking in relation to the project and the intervention on reality, with full awareness of the ethical dimension of the project and the social responsibility of the intellectual profession, which is the basis of the formation of autonomy of judgment. In addition, graduates must have the ability to find solutions to complex problems, applying appropriate intervention methodologies each time.  

Communication skills:

Design graduates are able to communicate their conclusions clearly and unambiguously, motivating consistency with solid technical, regulatory and scientific references, both in the presence of specialists and in a non-specialized context. In addition, they are able to fluently and correctly use appropriate methods and instruments (including manual techniques and digital and electronic technologies) of visual, oral and written communication, to use the conventions of drawing and representation two-dimensional and three-dimensional and scale modeling instruments. Finally, they must know how to listen and respond critically to the observations and points of view of others, and to work as part of a team in relation to the contribution that other social and professional figures provide to the design process.  

Learning Abilities:

Graduates develop, in their own training course, the learning skills necessary to independently continue their in-depth studies in both professional and scientific fields. 

They must be able to demonstrate that they have the basic cognitive elements for the continuous updating of their own knowledge and skills in the design sector, that they are able to identify perspectives and objectives for their training continues, that they know how to integrate into cultural, economic and professional life and be involved in it, that they are capable of acting with defined degrees of autonomy and of integrating into professional environments, finally, that they are able to manage and evaluate their own professional practice both working independently and within work groups.

 The CNPN standard RG3 provides, for the       License , that the selection of candidates is done by means of a written test and any other method provided for in the description of the sector:

1. Required diplomas: Any type of national baccalaureate or equivalent (S, L, ES, ART, etc.)
2. Specific educational prerequisites: 
- 

1- Selection procedures:

Study of the file:

• Pre-selection on file will be done on the basis of a weighted average, involving the average obtained at the National Baccalaureate and those of the subjects falling within the aforementioned disciplinary fields (Cf. 1. Identification of the sector) according to the types of Baccalaureates. (Explain the selection criteria: honors, number of years of study, grades in main subjects, etc.)

Written test:

• Table test (general knowledge test, graphic test, plastic test)

Interview:

• motivational interviewing

Others (specify):

• evaluation of the personal file (Portfolio) during the motivation interview 


ACCESS BY GATEWAYS (Required diploma(s), specific prerequisites, procedures, student numbers, etc.) :

Required diploma(s):

• Bachelor's degrees or equivalent in Fine Arts, Design, Architecture, Interior Architecture, Graphic Arts, Multimedia, Fashion, Cabinetmaking, Management, Mechanical Engineering, Environment, Chemistry, Applied Sciences, Building Technology, Textile Engineering, Agri-food, Economy, Agronomy
• Specific prerequisites: Depending on the level requested and the educational brochure of the original establishment

2- Selection procedures:

• Study of file (required documents: transcripts, certificates of registration and success, portfolio, educational brochure from the original establishment)
• Oral jury 

3- Eligible workforce:

15% of the workforce at the level requested by the candidate       

TEACHINGS TAKE PLACE IN:

THE UEMF ECO-CAMPUS: 

Designed according to international standards, to be a place for UEMF users to live and flourish.
THE 2 RIADS OF PLACE LALLA YEDDOUNA (Dar Laraqui and Dar Tazi):

An open-air school approach in the heart of the medina of Fez, whose main mission is the promotion and innovation of artisanal-architectural heritage by bringing it closer to the academic world of design and architecture.
THE TWO PLACES INCLUDE, AMONG OTHERS:

1- UEMF ECO CAMPUS:

EDUCATIONAL PAVILIONS (amphitheatres, classrooms, tutorial rooms, laboratories and work workshops and practical activities, libraries)
RESEARCH PAVILIONS where researchers from the 'Engineering and Architecture' cluster rub shoulders and work in synergy:
MANUFACTURING LABORATORIES ADDITIVE (composite materials and metal)
3D PRINTING LABORATORIES
CHEMISTRY AND MATERIALS RESEARCH
LABORATORIES LABORATORIES DEDICATED TO ELECTRONICS
SERVICES LABORATORIES:
IT

2D/3D DRAWING 

PHOTOGRAPHY 

PROTOTYPES AND MODELS:

TRADITIONAL AND INNOVATIVE 

COMMUNICATION, IMAGE AND PUBLISHING 

EDITING

WEB, SOCIAL... 

A CENTER FOR VALORIZATION, TRANSFER AND PROFESSIONAL INTEGRATION (CVTIP) whose main mission is to promote research work and support innovative project leaders for the creation of spin-outs and start-ups; 

TRANSVERSAL TEACHING CENTERS including a Language Center, a Euro-Mediterranean History and Heritage Center, 

AN ICT CENTER 

AN ENTREPRENEURSHIP CENTER

A STUDENT RESIDENCE WITH CATERING, RELAXATION AND LEISURE AREAS, PARA-UNIVERSITY ACTIVITY WORKSHOPS (theater, painting, music, choir and singing, poetry, etc.); 

A SPORTS INFRASTRUCTURE;

MANY SERVICES DESIGNED TO MEET THE NEEDS OF THE UNIVERSITY COMMUNITY (banks, commerce, bookstores, etc.)

IN PARTICULAR FOR EMAD: THE CREATION OF RESEARCH LABORATORIES AND EDUCATIONAL SUPPORT.

ALL TEACHING PREMISES ARE EQUIPPED:

Whiteboards, some of which are interactive, projection screens, video projectors, they are all connected by optical fibers and all have a Wi-Fi connection.

Multimedia rooms, equipped with computers for IT lessons with availability to students during off-peak periods, with free access

Specialized computer rooms (communication equipment and specific software) are being equipped. 

RIADS PLACE LALLA-YEDDOUNA:

EDUCATIONAL SPACES (classrooms, tutorial rooms and work workshops and practical activities)

ON-SITE ACCESS TO ARTISANAL MANUFACTURING WORKSHOPS OF VARIOUS SPECIALTIES: Where masters and apprentice craftsmen from the medina of Fez rub shoulders and work in synergy with students in design and architecture. 

A VERSATILE SPACE:

FOR THE VALORIZATION, PRESERVATION, RESEARCH AND DEVELOPMENT OF CRAFT-DESIGN FIELDS: Whose main mission is the valorization and innovation of artisanal heritage by bringing it closer to the academic world of design and architecture .

DESTINED FOR CULTURE: Whose main mission is to organize various cultural events (exhibitions, conferences, etc.) 

• Design Agencies
• Industrial companies (textiles, food processing, automobiles, home automation, furniture, etc.)
• Media (Television, written press, etc.)
• Movie theater
• Animation Agency (cartoon illustrators, comics, etc.)
• Publishing houses
• Fashion Design Agency
• Communications Agencies
• Administrations and Communication Departments
• Interior Design Agencies

The Designer trained at EMADU may also choose to deepen his training by following a second cycle (Master) course in Design with the relevant Faculties, Departments and Schools of the EuroMed Consortium of Universities.