Euromed Business School
Digital Marketing and Data Analytics.
Master
Diploma awarded
: " Specialized MastersDuration of studies
: 2 yearsCoordinator
: Omar BenjellounSemester 1
- B2B Marketing
- Marketing studies
- Introduction to the web and web design
- Green marketing and sustainable development
- Performance management
- Communication strategies
- English
- Spanish
Semester 2
- Marketing analytics
- Sector marketing
- Commercial negotiating
- Services marketing
- Brand e-reputation and engagement marketing
- E-business and digital project management
- Communication and media law
- Innovation management and intellectual property
- English
- Spanish
Semester 3
- Web advertising
- Natural referencing and content strategy
- Client experience
- Influencer marketing and social media
- Management of sales teams
- Development of distribution networks
- Research methods in management sciences, supervision and professionalization
Internship and PFE
The Specialized Master in Marketing and Business Development offers students advanced training preparing them to occupy positions of responsibility in the Marketing, Sales and Business Development and Communication departments in different sectors.
This course prepares future professionals to master the analysis of marketing data and decision-making, mobilize marketing action levers (digitalization, innovation) and design effective commercial and digital strategies.
The two years of the Master allow students to develop skills and expertise to lead and transform organizations.
Euromed Business School
- Analyze and adapt to digital challenges for businesses
- Define and implement the digital marketing strategy;
- Define and implement the marketing strategy;
- Define and implement an online commerce strategy;
- Define and implement a commercial strategy
- Innovate to imagine products and solutions that meet the needs of stakeholders and organizations;
- Mastery of IT tools and quantitative marketing analysis techniques;
- Innovate to imagine products and solutions that meet the needs of stakeholders and organizations;
- Master written and oral expression techniques;
- Mastery of IT tools and quantitative marketing analysis techniques;
Access to the 1st year of the Master
Having validated either:
The first six semesters of the License or Bachelor in Economics and Management or equivalent;
The first six semesters of a state-recognized business and management school;
Access competition in two stages:
1: Preselection based on file study
2: Motivational interview
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