Workshop on scenario-based strategic planning for decision-making

Euromed University of Fes is organizing in collaboration with the Office of the Konrad-Adenauer Foundation in Morocco and the Strategic Foresight Center of ICESCO, a Workshop on the theme " scenario-based strategic planning for decision-making ».

This seminar is scheduled for the December 17 and 18, at Euromed University of Fes, intended for the students of the two masters "MARKETING AND BUSINESS DEVELOPMENT" and "BUSINESS AND FINANCIAL LAW".

The Workshop’s primary objective is to present to participants the foresight approach as well as strategic foresight methods and concepts. The first presentation aims to bring participants into the spirit of foresight, through a cultural and political approach. The history of attitudes toward the future in different cultures as well as the school(s) of thought in foresight will be revealed, notably to explain the shift from a prospective attitude to strategic foresight.

The second session is more focused on the concept of strategic foresight and its approach. The Greek triangle and the main differences and similarities between strategy and foresight will be outlined to present an overview of this field.

The second objective aims the acquisition by participants of the principles and tools of the foresight process and their application, for the purposes of the organization's strategy, thus marking the transition from training to concrete actions. This transition will rely on the introduction of the scenario approach and the strategic foresight toolbox. Participants will then be able to apply these techniques during workshops that will allow them to concretely understand and assimilate the approaches and methods of strategic foresight.