[Opinion] From "Made in Morocco" to "Trade via Morocco": how the Kingdom is redrawing the routes of global trade

The "Made in Morocco" label long symbolized an emerging industrial pride. Textiles, leather, then automotive and aeronautics were showcase sectors of this manufacturing Morocco. But in 2025, that label is no longer sufficient to reflect the Kingdom's ambition.

The country is not only a manufacturing territory: it is becoming a logistical and strategic hub, at the heart of the reconfiguration of global flows. This profound transformation heralds the shift from "Made in Morocco" to "Trade via Morocco", an expression of an assumed repositioning.
 

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