"On the contribution of generative AI: between real advantages, embellished narratives and latent risks": op-ed by Pr. Othmane Benmoussa of the Euromed Polytechnic School on Medias24
"On the contribution of generative AI: between real advantages, embellished narratives and latent risks": op-ed by Pr. Othmane Benmoussa of the Euromed Polytechnic School on Medias24
27 June 2023
Technology bubbles can present dilemmas for business leaders insofar as they may feel pressured to invest early in an emerging technology for market positioning and competitive advantage while wanting to avoid the traps of media hype that provides no tangible added value.
The field of artificial intelligence (AI) and machine learning poses a particular challenge for decision-makers when one considers that AI spending is expected to double during the 2021–2025 period, and this does not even account for the impact of generative AI, which is currently the source of enormous speculation.
What would therefore be the proper course of action in this area?
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