
Prof. Hafsa El Bekri and Prof. Hicham Sebti, lecturers and Director of the Euromed Business School respectively, have published a Policy Paper entitled: « What future positioning for the Moroccan Automotive Industry? », a study conducted under the direction of Prof. Ahmed Azirar, Research Director at the Moroccan Institute of Strategic Intelligence (IMIS).
The Policy Paper analyzes the effects of digital, ecological and societal transformations on the global automotive industry, accelerated both by the post-pandemic context and the geopolitical reconfiguration underway.