Mystery Gift, a startup incubated at UEMF, selected for GITEX

Among the 200 Moroccan startups chosen to participate in the continent's largest technology fair GITEX, Zahira Boulanouar, a second-year student at the School of Digital Engineering and Artificial Intelligence (EIDIA), proudly represented the Euromed University of Fes with her project “Mystery Gift.”

Born from an idea developed in her room, this innovative concept of personalized gifts combines client listening, creativity and artificial intelligence. Driven by an original vision of bespoke products, Zahira managed to turn her initiative into a promising startup, now supported by UEMF's Euromed Innovation Center (EIC).

Her journey reflects the spirit of innovation, perseverance and entrepreneurial commitment that the University encourages among its students. The recognition obtained through this national selection confirms the quality of the support provided by the EIC and UEMF's ambition to train the leaders and innovators of tomorrow.

Our congratulations to Zahira for this great achievement and our best wishes for success in the rest of her adventure at GITEX Africa 2025 and beyond.