Euromed University represented at the Economic Diplomacy seminar in Rabat

Prof. Hafsa El Bekri, teacher-researcher at Euromed Business School and co-director of the Research Institute for European, Mediterranean, and African Studies (RIEMAS), represented Euromed University of Fes at the seminar on Economic Diplomacy as a Lever for Regional Integration in the Euro-Mediterranean Region, held on July 21 in Rabat, jointly organized by the Union for the Mediterranean and the Policy Center for the New South.

During this panel discussion, the following three main themes were addressed: 
•   The shift towards coopetition strategies to attract more FDI to the region.
•   The need for strategic intelligence tools for effective economic diplomacy in the region.
•   Highlighting some revealing facts related to climate change and sustainable investment criteria.

This meeting was also an opportunity to discuss raising awareness of new dynamics, the challenges and opportunities of integration in the Mediterranean region and ways to develop the economy in the southern Mediterranean region.