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This lecture was a key moment for reflection on the profound transformations that the digital payment industry and, more broadly, the global technology ecosystem are experiencing today. Through a talk informed by his entrepreneurial experience and strategic vision, Mr. Horani offered an analysis of the growth trajectories of Moroccan tech companies, putting into perspective innovation dynamics, market evolutions and new competitive challenges at the international level.
Drawing on HPS’s remarkable journey, which has become a reference player in payment technologies, he shared practical feedback on strategic choices, innovation levers and internationalization dynamics that enabled the company to establish itself as a global leader while maintaining a strong Moroccan base.
The exchanges also covered major shifts in the fintech sector, notably the acceleration of payment digitalization, changes in user behavior, and the necessary adaptation of business models in a constantly transforming environment.
Beyond the HPS case, this meeting highlighted the key success factors for high-potential tech companies, underlining the decisive role of innovation, strategic vision and adaptability in building international champions.
Through this lecture, Euromed University of Fes reaffirms its vocation to offer spaces for dialogue and sharing around major contemporary economic and technological transformations, bringing students and the academic community closer to leading actors engaged in the world's changes.