UEMF organizes an introductory seminar on Nudge around behavioral sciences and decision-making

The Euromed University of Fes organized an introductory seminar on Nudge, bringing together students, teachers and participants around reflections on the contributions of behavioral sciences to understanding the mechanisms that influence individual and collective decisions.

Led by Mr. Adil Gazali, Mr. Ahmed Dahhouki, Mr. Yacoub Diftar, Prof. Mohcine Zouak and Ms. Imane Elhadart, this seminar offered an exploration of the foundations of Nudge through the analysis of cognitive biases, decision-making behaviours and the levers that can guide choices in different contexts.

The interventions helped highlight concrete applications of these approaches, notably in public services, engineering training and issues related to sustainable mobility. These are fields in which behavioral sciences open new perspectives to design policies, mechanisms and solutions better aligned with actual individual behaviours.

Conceived as a space for interdisciplinary dialogue, this seminar promoted rich exchanges on the interactions between science, engineering and public action, combining academic expertise and practical applications.

Through this meeting, participants were able to deepen their understanding of these innovative approaches, increasingly mobilized today to respond to complex challenges at the interface of social innovation, public policies and changes in usage.

This academic event is part of the dynamic promoted by the Euromed University of Fes in favor of transdisciplinary and innovative approaches, contributing to nourish reflection on major contemporary challenges and to promote new ways of thinking about collective action.