The Audencia-UEMF Executive MBA explores the strategic challenges of digital transformation

As part of the Audencia-UEMF Executive MBA, Professor Pr. Redouane El Amrani led the "Digital Transformation" module on October 23, 24 and 25, 2026, dedicated to the strategic challenges of digital transformation and its implications for businesses.

At a time when digital technologies are redefining business models, ways of working and customer relationships, this module addressed the main levers of organizational transformation, as well as the challenges related to their integration into corporate strategies.

The teachings focused on the technologies that are shaping today’s economic environment, notably artificial intelligence (AI), Big Data, the Internet of Things (IoT) and Cloud Computing. Emphasis was placed on their role in evolving organizational processes, improving performance and creating competitive advantages.

The module also explored the different dimensions of digital transformation, from adapting back-office and front-office activities to the organizational, human and managerial challenges it raises. Defining a coherent digital strategy and managing change are, in this respect, essential elements to support companies in this evolution.

Through a pedagogical approach combining concepts, practices and discussions around real situations, participants were led to analyze the opportunities offered by digital technologies and consider how to leverage them in service of strategy and organizational competitiveness.

This module is part of the Audencia-UEMF Executive MBA dynamic, which aims to strengthen participants’ managerial and strategic skills to prepare them for changes in the economic and technological environment.