Italian Design Day: Reading nature and protecting its culture

As part of its Lecture Series, the Euromed University of Fes shares activities promoting "Made in Italy" in partnership with the Embassy of Italy in Morocco, hosting this Wednesday April 23, 2025, the Italian writer, botanist and landscape architect Umberto Pasti. An internationally renowned figure, he is committed to biodiversity preservation, landscape valorization and the transmission of knowledge.

This meeting is part of the 9th edition of the "Italian Design Days" (IDD), organized around the theme " Reading nature and protecting its culture, for a design that repairs inequalities ". A theme resonant with that of the 2025 edition of the Milan International Triennale, which highlights innovative design approaches in service of heritage preservation – tangible and intangible – from a perspective of sustainability and inclusion.

Italian Design Day is a must-attend event celebrating Italian excellence in all its creative expressions. For several years, it has highlighted synergies between innovation, craftsmanship, sustainability and transmission, in close collaboration with Moroccan institutions and local communities. Through this exchange, Pasti demonstrated the deep links between nature, culture and design, and their role in building a more equitable future.

Taking place at Euromed University of Fes, a committed partner, this initiative thus testifies to the importance given to intercultural dialogue and academic cooperation in the service of a fairer and more sustainable society.