
By Prof. Othmane Benmoussa
Teacher-researcher in systems thinking and Director of the Euromed Institute of Technology. Euromed University of Fes.
While digital disruption is forcefully entering our organizations across all sectors and activity segments, most respond mainly by broad-based investments in this area. However, recent research suggests that most of these efforts fail to meet or exceed expectations. What would be the reason(s)?
The reality for many organizations is that digital transformation consists of a more or less imperfect aggregate of diverse digital initiatives around new technologies, some “Skunk Works” type projects and random acts of digital empowerment.