[Hackathon] The Euromed Sustainable Impact Challenge: 2nd edition by Euromed Business School and Royal Air Maroc

EUROMED UNIVERSITY OF FEZ and its partner ROYAL AIR MAROC (RAM) co-organize The Euromed Sustainable Impact Challenge, a Hackathon aimed at engaging participants in CSR initiatives with reference to Royal Air Maroc's value chain. This 2^nd edition takes place at the UEMF eco-campus where students from EBS (Euromed Business School), EMADU (Euromed School of Architecture, Design and Urbanism) and EIDIA (School of Digital Engineering and Artificial Intelligence) focus on the theme by bringing project ideas that are both innovative and responsible.

13 teams are supervised by RAM specialists, by Mr. Ayoub Makhloufi, founder and president of "The Mediterranean Intelligence and Public Affairs Institute (MIPAI)" as well as professors from Euromed University of Fes in the fields of business and management as well as architecture and artificial intelligence to address this issue efficiently and effectively. Informative and educational workshops are conducted throughout the Hackathon to design and propose an internal communication plan based on gamification to facilitate employee awareness of CSR issues.

More than just an opportunity to popularize the topic of CSR and the values of RAM and UEMF among various stakeholders, this Hackathon is a unique pedagogical occasion that allows students to present their ideas before a panel of high-level experts.

Schedule of the days:

Opening day:

Day 1 : 19/01/2022

• 4:00 PM – 6:00 PM : Opening remarks and presentation of the company as well as a reminder of the issue.
• Presentation of the company Royal Air Maroc.
• Presentation of the RAM value chain, exposition of the problems, the market, and the existing situation.
• Raising team awareness of the issue, stakes and target audience.
• Presentation of the program.

Discovery and vision day:

Day 2 : 20/01/2022

• 9:00 AM-9:30 AM : Check-in and registration of candidates.
• 9:30 AM- 10:00 AM : Training: The approach angle for leading change. “Delivered by Ayoub Makhloufi”.
• 10:00 AM- 1:00 PM : Brainstorming – Idea cloud: A method to find the maximum number of original ideas in minimum time using the deferred judgment technique. The idea is to state a large number of ideas first and evaluate them later. Materials: A3 paper, scissors, colored pencil, Post-it notes.
• 1:00 PM– 1:15 PM : Distribution of boxed meals.
• 1:00 PM– 3:00 PM : Questioning the ideas, sharing & validation of the internal communication action plan.
• 3:30 PM– 7:30 PM : Prototyping, mockup, design …
• 8:00 PM : Submission of the first two deliverables (1) Idea cloud – Brainstorming + (2) Internal communication action plan.

Hack & Pitch day

Day 3 : 21/01/2022

• 9:00 AM– 9:30 AM : Breathing and concentration exercise led by the CSR Director of Royal Air Maroc.
• 9:30 AM– 10:00 AM : Training “How to build an effective responsible communication plan”.
• 10:00 AM– 12:30 PM : Drafting the internal communication plan.
• 12:30 pm– 1:00 pm : Training, “Pitch your project” Delivered by Ayoub Makhloufi;
• 1:00 PM– 1:15 PM : Distribution of boxed meals.
• 1:00 pm– 5:00 pm: Business plan & presentation “Pitch Your Project”.
• 5:00 pm : Submission of deliverables (1) Business plan, (2) PPT presentation & (3) Internal communication plan.
• 5:30 pm– 7:00 pm: “Pitch Your Project” 5 minutes / group.
• 7:00 pm– 8:00 pm : Closing remarks + awards ceremony.
• 8:00 PM : Closing remarks and buffet.