Aesthetics, domination and artificial intelligence: rethinking the power of images in the contemporary age

As part of its lecture series, Euromed University of Fes organized a meeting entitled "The notion of aesthetics and domination, from the 7th art to AI", led by Fouad Souiba, writer and director.

Through this presentation, Fouad Souiba offered an in-depth reflection on the close links between aesthetics, representation and power relations. By putting their evolution into perspective, from classic cinematic language to new forms of expression shaped by artificial intelligence, he invited participants to question the place of images in the construction of contemporary imaginaries.

Relying on references from the 7th art as well as current digital transformations, the speaker showed that images are not limited to an artistic dimension. They also constitute genuine tools of influence, capable of structuring collective perceptions, guiding social representations and, in some cases, reproducing or questioning forms of domination.

The conference also explored the profound changes induced by artificial intelligence in the processes of creation, dissemination and reception of images. These developments raise major ethical, cultural and societal issues that call for critical reflection on the uses and impacts of these technologies.

Rich in exchanges and perspectives, this meeting fully reflects UEMF’s desire to promote interdisciplinary dialogue around contemporary transformations. It thus made it possible to question shifts in perception in the digital age, highlighting the structuring role of images in current dynamics.