Italian Design Day: Reading Nature and Protecting Its Culture

As part of its Conference Cycle, the Euromed University of Fes is pleased to announce activities promoting "Made in Italy" in partnership with the Embassy of Italy in Morocco, by hosting the Italian writer, botanist, and landscape designer Umberto Pasti this Wednesday, April 23, 2025. An internationally renowned figure, he is committed to the preservation of biodiversity, the enhancement of landscapes, and the transmission of knowledge.

This meeting is part of the 9th edition of "Italian Design Days" (IDD), organized around the theme «Reading nature and protecting its culture, for a design that repairs inequalities». A theme that resonates with that of the 2025 edition of the Milan International Triennale, which highlights innovative approaches to design in the service of preserving heritage – both material and immaterial – from a perspective of sustainability and inclusion.

Italian Design Day is an essential event celebrating Italian excellence in all its creative expressions. For several years, it has highlighted the synergies between innovation, craftsmanship, sustainability, and transmission, in close collaboration with Moroccan institutions and local communities. Through this exchange, Pasti demonstrated the deep connections between nature, culture, and design, and their role in building a more equitable future.

Taking place at the Euromed University of Fes, a confirmed partner, this initiative underscores the importance placed on intercultural dialogue and academic cooperation in the service of a more just and sustainable society.