Kick-off of the 2nd edition of the Euromed Sustainable Impact Challenge

After the January 2022 edition, the Euromed Sustainable Impact Challenge continues this year to keep promoting the emergence of innovative solutions in sustainable development and CSR.

In partnership with RAM and the Euromed Business School of UEMF, this Hackathon takes place from February 6 to 8, 2023. Framed and coached by RAM experts and UEMF faculty-researchers, around one hundred students from Euromed Business School, the School of Digital Engineering and Artificial Intelligence and the Euromed School of Architecture, Design and Urbanism, will have to address a CSR-related issue. The idea is to arrive at the pitch session with an economically viable solution that would reduce the environmental impact of RAM’s activities.

Issue for this edition: 

"How to engage the customer in a responsible approach through choices and behaviors across the entire customer journey from inspiration to their return home?"

Program : 

Day 1: 02/06/2023

4:00 PM – 6:00 PM: Opening remarks and presentation of the company and a reminder of the issue. 

• Presentation of the company Royal Air Maroc ;
• Presentation of RAM’s value chain, exposition of the issues, market, and the current situation ;
• Raising teams’ awareness of the issue, stakes and target audience;
• Presentation of the program ;

6:30 PM - 7:30 PM: Check-in and registration of candidates.

Discovery and vision day

Day 2: 02/07/2023

9:30 AM - 10:00 AM: Training: Consumer behavior ‘ConsoM’Acteur’ “Conducted by Mr. Ayoub Makhloufi ”.

10:00 AM - 1:00 PM: Brainstorming – Idea cloud: Method allowing to find the maximum number of original ideas in the minimum time using the deferred judgment technique. The idea is to state a large number of ideas first and evaluate them later. 

1:00 PM – 1:15 PM: Distribution of boxed lunches.

1:00 PM – 3:00 PM: Re-examination of ideas, sharing & validation of the action plan which aims to engage customers.

3:30 PM – 7:30 PM: Prototyping, mockup, design …

8:00 PM: Submission of the first two deliverables (1) Idea cloud – Brainstorming + (2) Action plan.

Hack & Pitch day

 

Day 3: 02/08/2023 

9:00 AM – 9:30 AM: ICE BREAK conducted by Ms. Amine TAGEMOUATI Head of CSR and Sustainable Development at Royal Air Maroc ;

9:30 AM – 10:00 AM: Training “Customer service, a key to success at all levels”; 

10:00 AM – 12:30 PM: Drafting the internal communication plan;

12:30 PM – 1:00 PM: Training, “Pitch your project” Conducted by Ayoub Makhloufi;

1:00 PM – 5:00 PM: Simplified business plan & “Pitch Your Project” presentation

5:00 PM: Submission of deliverables (1) Business plan, (2) PPT Presentation & (3) Internal communication plan.

5:30 PM – 7:30 PM: “Pitch Your Project” 5 minutes / Group.

7:30 PM – 8:00 PM: Closing remarks + awards ceremony ;