James Brown Conference: New direction toward Branding with a focus on risk

The Euromed School of Architecture, Design and Urbanism (EMADU), in collaboration with Fez Art Lab, organized a conference on November 21 at the heart of Euromed University of Fes. Titled 'Design and Branding with a Focus on Risk', this event aimed to provide students of the school with the necessary tools to successfully navigate the complexities of risk management while strengthening their brand presence on the national and international stage.

In the presence of Mr. Omar Chennafi, Founder of the Fez Gathering festival and Co-founder of the organization Fes Art Lab, the lecture was delivered by Mr. James Brown, senior consultant in design and branding. A renowned expert with more than ten years of experience, he has led branding projects for large multiregional companies and has recently specialized in communications and storytelling for non-profit organizations and NGOs such as the United Nations. The speaker shared his expertise in risk management applied to brand communication (branding) and storytelling, offering participants a practical and inspiring insight into the challenges and opportunities related to risk management in the world of design and branding.