Communicate positively: Language as an antidote

Words and discourse can have a magical or disastrous effect on the interlocutor. They are even more so in times of doubt like today during the coronavirus pandemic. Communicating without estimating the weight of words risks having the opposite effect to the one intended. Instead of overcoming critical economic, social or health situations, the statements made can plunge into doubt and hesitation. To overcome this situation, communication specialists, philosophers or researchers opt for positive discourse to reassure and restore economies in crisis. This is what Dr. Camélia Kerkour, teacher-researcher at the Euromed University of Fes, has just done by publishing a study on the necessity of communicating differently in times of coronavirus. Her aim is to explain that the preventive measures necessary to neutralize the spread of the virus are not without consequences.

Read more : https://www.leconomiste.com/article/1065558-communiquer-positivement-le-langage-un-antidote