3rd edition of the "Empower 21" summit: University, a nursery for aspiring entrepreneurs?

To revisit the panel: "the university, a nursery for aspiring entrepreneurs?" click here

The 3rd edition of the "Empower 21" summit under the theme "Innovate or Die" was an opportunity to debate the necessary shift towards a digital economy through digital marketing, and this, notably by emphasizing the concept of the “mindset shift & drift”.

Participants at the 3rd edition of the annual “Empower 21” summit, initiated by LaStartupFactory, emphasized, the importance of digital and innovation as economic solutions in the face of the current health crisis related to the Covid-19 pandemic.

It is in this sense that the Minister of National Education, Vocational Training, Higher Education and Scientific Research, Saaid Amzazi, emphasized, in a testimony broadcast at the opening of this event, that entrepreneurship embodies one of the major pathways for the future of youth employment worldwide.

It was notably during the panel "The university, a nursery for aspiring entrepreneurs?" that Ms. Ghada Bouhlal, Director of Cooperation and International Relations at UEMF, demonstrated that to seize entrepreneurial opportunities, in addition to the incubators set up at the university, it is important to work hand in hand with support structures in order to better learn, understand and undertake.

This edition of “Empower21” took place in the form of an interactive television program conceived and produced for a digital format, live and in 3 languages (Arabic, French and English) from the new LaStartupFactory set.

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