Biography

Professor Ewa POTOCKA is affiliated with the Design Department of the EUROMED School of Architecture, Design and Urban Planning (EMADU), where she works in an international academic environment dedicated to design and innovation. She holds a PhD in Intermedia with a specialization in Net-Art obtained in 2010 from the Academy of Fine Arts in Kraków. She is an artist and Graphic Designer / UX Designer specializing in mobile and web application development, notably in augmented reality and games. Between 2004 and 2020, she taught at the University of Humanities and Economics in Łódź and at the Academy of Fine Arts in Kraków, where she delivered courses in graphic design, UX design, web design, 3D animation, motion graphics and supervised final-year projects, before joining EMADU at Euromed University of Fes as an Assistant Professor in 2021. At the same time, from 2001 to 2014 she ran her own online game development company, whose project Grzenda.pl saw great success in Poland with over 100,000 daily users. As a designer, she completed numerous digital projects, including mobile apps, websites and games, collaborating with TV networks, magazines and communication agencies, as well as on interdisciplinary projects, notably an augmented reality application for the Embassy of Poland. An interdisciplinary artist, she has participated in more than 100 exhibitions in Poland and internationally (United States, Canada, Germany, Austria, Greece, Czech Republic), and her work has been the subject of academic research. She is also active in printed graphic design and recently published the textbook “Graphic Design & Visual Communication” aimed at students of Euromed University. Pedagogically, she actively participates in workshops and events such as the Artisign Biennial (2021), product design workshops, seminars on augmented reality, design thinking hackathons and academic conferences, while contributing to the development of educational content. Her teaching approach combines theory, practice and experimentation through projects, workshops and real-world problems, covering modules such as Graphic Design, Portfolio, Traditional Materials and Technologies, Graphic Arts and Design, 2D DAO, Sculpture, Drawing and Fine Arts, 3D Prototyping as well as Video Games & Architecture.