Biography

A communications professional, Jihane Haraoui brings to higher education and innovation rich experience gained between Morocco and abroad.

Holder of two Master's degrees obtained at Lyon II and Lyon III Universities, including one in Territorial Marketing, she began her career in France within prestigious organizations such as Dubai Tourism, Qatar Tourism Authority and Singapore Tourism Board.

There she contributed to brand image promotion and the implementation of global communication and marketing strategies. These experiences allowed her to develop an in-depth mastery of institutional branding issues, operational marketing and multichannel project management.

Back in Morocco, she specialized in communication in the higher education sector, where she has accumulated more than five years of experience.

Today, as Communications Manager to the President of the Euromed University of Fes (UEMF), she designs and deploys the University's and the Presidency's institutional communication and public relations strategy, while ensuring institutional coherence across UEMF's different entities.

Versatile and passionate, Jihane Haraoui stands out for her ability to design integrated communication strategies, align institutional image and vision, and participate in collaborative projects involving various stakeholders.