Ensure the production, coordination and distribution of UEMF's written content, as well as the management and development of its relationships with the media. The position contributes to strengthening the University's visibility, reputation and institutional influence through quality editorial communication, structured press relations and the promotion of its academic, scientific, institutional and event activities.
Write, adapt and update content for institutional communications materials: brochures, leaflets, institutional documents and other materials. Produce and update written content for the University's website, particularly institutional pages, articles and news. Write press releases, press kits and other documents for the media. Collect, structure and showcase information on the University's activities, achievements, events and projects. Proofread, correct and harmonise content, ensuring writing quality, consistency and adherence to the institution's editorial policy. Develop, maintain and actively engage a network of contacts among journalists and national, regional and international media. Maintain regular contact with journalists and respond to their enquiries, in coordination with the Communications Department. Organise and coordinate media relations during institutional events: invitations, confirmations, welcoming and assisting journalists, and facilitating their media coverage. Prepare and distribute press releases, press kits and information for the press. Coordinate requests for interviews, reports and media coverage. Monitor publications and media coverage, compile press reviews and contribute to assessing the University's media visibility. Build, update and organise the press contacts database. Plan the editorial content of the University's monthly newsletter, write it and distribute it. Collect and select information and news from the various schools and departments to be highlighted. Manage the preparation, configuration and sending of campaigns through the Brevo platform.
Education: Higher education qualification at Bac+3 to Bac+5 level in communications, journalism, public relations or an equivalent field.
Experience: At least 3 years of professional experience in institutional communications, content writing and/or media relations is desirable. Experience in higher education, the institutional sector or a communications or media relations agency is an asset.
Technical skills Excellent writing skills, particularly in French, with proficiency in institutional, journalistic and web writing. Proficiency in writing press releases, articles, press kits and institutional content. Sound knowledge of Morocco's media landscape and media relations practices. Ability to develop and maintain a network of journalists and media contacts. Proficiency in event communications techniques applied to media relations. Sound knowledge of newsletter management and distribution tools, particularly Brevo. Proficiency in office software and ease in using web content management systems (CMS). Knowledge of web writing best practices and the fundamentals of search engine optimisation (SEO). Ability to monitor the media, analyse press coverage and produce summaries.
Languages: excellent command of written and spoken French; a good command of Arabic and English is desirable.
Transferable skills Excellent interpersonal skills and ease in communicating with internal and external stakeholders. Precision, organisational skills and particular attention to detail. Autonomy, initiative and the ability to manage several assignments simultaneously. Responsiveness, adaptability and the ability to work to tight deadlines, particularly during events. Diplomacy, discretion and respect for the confidentiality of institutional information. Team spirit and the ability to work in an environment spanning different functions and disciplines.
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