Nature :

Diploma (bac+5 level)

Titled :

Specialized Master: Marketing and Communication

Contact - Name & First name:

Azeddine ATIK

Contact - Email:

a.atik@ueuromed.org
Training aims

 

The Specialized Masters and Certificates of Euromed Business School aim to provide future executives, managers and decision-makers with the skills, tools and keys to understanding necessary to meet the challenges of organizations and transform them. 

The lessons provided by expert practitioners and Moroccan and international researchers cover transversal management skills, the development of soft skills and the acquisition of in-depth expertise in the area of ​​specialization. 

Our training puts into action the pillars of the Euromed Profile - Openness to the World, Entrepreneurial Spirit, Digitalization and Responsibility - to develop the potential and leadership of participants.

An educational model for personal and professional development: Alternation between professional activity and learning-Team work-Projects with impact on businesses and society-Business game

Transversal skills in management: Strategic Management-Organizational Design - Managing Performance - Quality Management

Leadership and soft skills: Leadership and Team Management - Entrepreneurial Mindset and Ideation - Communication Techniques in the workplace

Specific objectives

Define and implement a marketing strategy 

Conduct market studies and advise decision-makers

Design and implement an effective communications campaign

Implement and measure the impact of a digital strategy.

Career opportunities

Product Manager, Brand Manager, Key Account Manager, Community Manager, Digital Project Manager, Consultant, etc., 
Place
UEMF
List of modules


 

Module title

Specialized Modules

Marketing strategy

Consumer's behavior

Segmentation, Targeting and Positioning

MO 1: Product Policy and Price

MO 2: Distribution and Communication Policy

International marketing

Marketing Survey Methods

Market analysis and strategic monitoring

Qualitative Survey Techniques

Qualitative Data Processing

Quantitative Data Processing

Quantitative Survey Techniques

Marketing Communications

Communication Strategies

Notoriety and Brand Management

Designing a Communication Plan

Media and non-media advertising

Infographics and multimedia

New Marketing Trends

Community Management and Social Networks 

Inbound & Content Marketing

Influencer marketing

Green Marketing and Responsible Advertising

CRM & Experiential Marketing

Digital Marketing and Innovation

Digital Marketing

Digital Strategy And Business Model

Digital Customer Experience

Digital Innovation

E-Commerce

 

General modules

 

General Management

Strategic management 

Organizational Design

Manage Performance 

Quality management 

Project management

 

Professionalization (Soft Skills)

Leadership and Team Management 

Entrepreneurial Mindset and Ideation

Communication Techniques in the Professional Environment 

 

Master's thesis  

Research Methodology 

Writing Techniques 

2 immersive seminars  

Custom Framing
Learning mode
Face-to-face
Prerequisites

Basic knowledge of management
Bac+3 minimum