EL YAMANI Zakia
EL YAMANI Zakia
Euromed Business School
z.elyamani@ueuromed.org
- Doctorate in Economics and Management, Sidi Mohamed Ben Abdellah University, Fez, February 2021
- Specialty: Marketing and Communication.
- Mention: Very honorable with recommendation for publication.
- Theme: Contribution of the sales force in the brand's communication performance (Case of direct sales in Morocco)
- National Diploma in Commerce and Management from the National School of Commerce and Management, Fez
- Sector: Marketing and Commercial Action.
- Mention: Promotion valedictorian.
Teaching of the following modules:
- SEM & CONTENT MARKETING;
- EXPERIENTIAL MARKETING;
- GLOBAL MARKETING STRATEGY;
- STRATEGIC MARKETING ;
- INTRODUCTION TO MARKETING;
- INTERNATIONAL MARKETING.
- Part-time teacher at the National School of Commerce and Management of Fez in Marketing
- Former Area Manager and Senior Business Coach
- President of the Etoiles de la Médina association of the Ali Zaoua foundation, Fez
- “Is there a communication performance of the brand, towards a defining approach”, International Journal of Accounting, Finance, Auditing, Management and Economics, 2021.
- “Consumer co-production and its role in the content of brand communication”, Revue Internationale des Sciences de Gestion, 2019.
- “E-communication in the era of brand digitalization: from passive posture to interactivity”, Review of Accounting and Audit Control, 2018.
- Communication in the multicultural environment: between ideology and practice”, published in the Moroccan Review of Audit and Management, 2017.
- World Summit on Social Sciences and Humanities (SOSH-2021), Organized by International Social Sciences Research Association, September 2021.
- “Distance teaching, what communication challenges”, Study day on the educational engineering of distance education through the prism of ICT in the face of the Covid-19 pandemic: towards the construction of a online learning”, ENCG Fez, 2021.
- “The coproduction of consumer and its role in the brand communication content”, International conference “Research and managerial practices, what reciprocal contributions, 2018.
- “Communication in the service of cultural diversity in socio-professional environments”, communicated at the international conference “Research and managerial practices, what reciprocal contributions, 2017.
- SEM & CONTENT MARKETING;
- EXPERIENTIAL MARKETING;
- GLOBAL MARKETING STRATEGY;
- STRATEGIC MARKETING ;
- INTRODUCTION TO MARKETING;
- INTERNATIONAL MARKETING.