BENJELLOUN Omar
BENJELLOUN ANDALUSSI Omar
Euromed Business School
o.benjelloun@ueuromed.org
Doctorate in “Management Sciences” -FSJES Fez- Title of the Thesis: “Impact of relational quality on the valorization of customer capital of the brand: case of the Moroccan retail banking sector”.
Specialized Master in “International Management” -FSJES Fez- Title of the final dissertation: “Evaluation of internal control & proposal for a mapping of risks linked to the financial and accounting cycle: Case of a pharmaceutical multinational”.
Relationship marketing and customer relationship management;
Digital Marketing ;
Green marketing and responsible consumption.
HEM Business School: Teacher and Educational Manager / Researcher associated with ECONOMIA
Research Center (2018-2019)
Faculty of Legal, Economic and Social Sciences of Fez: Part-time teacher (2015-2018 )
HEC School: Temporary Teacher (2017-2018)
The digitalization of the tourist offer: What perception of negative reviews from tourists online, Interdisciplinary Review of Economics and Management (RIEM) ISSN: 2421-891X.
Impact of the bank/company relationship on information asymmetry: State of play, Review of Accounting Control and Audit. (RCCA-IMIST) ISSN: 2550-469X.
The impact of green marketing tools on the purchasing behavior of Moroccan consumers, Multidisciplinary Journal of Qualitative and Quantitative Research. (MJQR) ISSN: 2605-6518.
The bank/business relationship and information asymmetry: Current situation and correlation. Public and Nonprofit Management Review (2018) Vol3.1 ISSN: 2509-081X
M-services in territorial tourism marketing: issues and perspectives in Morocco, International Review of Commerce and Management.
(RICG) ISSN: 2489-1886. International customer relationship management: Challenges to overcome and key success factors, International Review of Management Sciences and Engineering Management.
(RI2M) ISSN: 2489-1878.
Entrepreneurship
Business Management
strategic management
Marketing