E-Marketing and Digital Communication.
Grande Ecole Program
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Diploma awarded
: Diploma from Euromed Business SchoolDuration of studies
: 5 yearsCoordinator
:1st year :
- Office and Digital Tools for Management students;
- Quantitative Methods for Management;
- Management and Entrepreneurship;
- Business Economics;
- Decision-Making Tools for Management;
- Marketing and communication ;
- English ;
- Spanish ;
- Internship discovery.
2nd year :
- Economy and Sustainable Development;
- Management and Business Development;
- Quantitative Methods for Management 2;
- Economic and Legal Business Environment;
- Financial Management 1;
- Innovation and Digital Entrepreneurship;
- English ;
- Spanish ;
- Internship discovery.
3rd year :
- Quantitative Methods for Management 3;
- Management of People and Organizations;
- Project management ;
- Supply Chain Management and International Trade;
- Financial Management 2;
- Digital Economy;
- English ;
- Spanish ;
- Third language;
- Operational activity internship.
4th and 5th years :
- Corporate finance option;
- Performance and Decision Management;
- Group Accounting and Accounting and Financial Software Packages;
- Taxation and Financial Diagnosis;
- Banking and Market Finance;
- Financial Engineering and Business Valuation;
- Innovation and Artificial Intelligence;
- Merger-acquisition and Financing of the Digital Economy;
- International Financial Standards and Financial Audit;
- Professionalization for Finance Professions;
- English ;
- Spanish ;
- Third language.
Audit and Performance Management Option:
- Performance and Decision Management;
- Budgetary Control and Management Software Packages for Control;
- Taxation and Financial Diagnosis;
- Governance, Risk Management and Internal Audit;
- Strategic Control of Organizations;
- Innovation and Artificial Intelligence;
- Organizational Control in Specific Contexts;
- International Financial Standards and Financial Audit;
- Professionalization for audit and control professions;
- English ;
- Spanish ;
- Third language.
Marketing and Business Development Option:
- Performance and Decision Management;
- Marketing and Diagnostics;
- Marketing Communications;
- Sector Marketing and Analytics;
- Marketing and Commerce;
- Innovation and Artificial Intelligence;
- Distribution ;
- Experiential Marketing;
- Professionalization for Commerce and Marketing Professions;
- English ;
- Spanish ;
- Third language.
Digital Marketing and e-commerce option:
- Performance Management and Decision-making;
- Marketing And Diagnostics;
- Web communication;
- Sectoral and Analytical Marketing;
- Fundamentals of E-marketing;
- Innovation And Artificial Intelligence;
- Web Advertising Techniques;
- Experiential Marketing;
- Professionalization for e-marketing and digital communication professions.
End-of-study internship and master's thesis
The Euromed Business School Grande Ecole Program offers an integrated course over 5 years of study after the baccalaureate. The Grande Ecole Program puts into action the pillars of the “Euromed Leader” Profile – Openness to the World, Entrepreneurial Spirit, Digitalization and Responsibility – to train creative, responsible and transformational executives and entrepreneurs. The training course combining lessons, conferences, experimentation and internships gives students the keys to understanding the complex challenges facing organizations and inventing new solutions to respond to them.
The first two years of the course successively aim to provide students with the fundamental knowledge to understand the economic and business environment and to introduce them to the tools for analyzing economic and managerial issues. The third year aims to provide students with the knowledge and skills to act effectively and efficiently within organizations. This third year also allows the student to refine their professional project and choose their specialization path.
During the fourth and fifth years, the two specialization options (Marketing and business development – e-Marketing and digital communication) allow students to develop skills and expertise to lead and support the development of organizations.
The Markers of the Euromed Business School Grande Ecole Program:
20% of the program dedicated to Entrepreneurship and Technology;
3 modern languages from the 3rd year of the course;
4 specialization courses;
Business Finance ;
Performance Audit and Management;
Marketing and Business Development;
Digital Marketing and E-business;
Double degree opportunities with top-tier international partners.
Euromed Business School
- Analysis and understanding of the economic and managerial issues of organizations;
- Mastery of written and oral expression techniques and languages;
- Deployment of an innovation approach to imagine products and solutions that meet the needs of stakeholders and organizations;
- Synthesis, critical analysis and open-mindedness
- Definition and implementation of a marketing strategy;
- Mastery and use of digital tools in management
- Definition and implementation of a company financial management strategy
- Analysis and synthesis of economic, accounting and financial data:
- mastery of information systems and business management software packages;
- Structuring and implementing an audit mission
Access to the 1st year of the Grande Ecole Program
Hold a baccalaureate, scientific, technical, economic or equivalent;
Access competition in three stages:
1. Pre-selection based on file study
2. Written competition composed of 4 tests:
- French ;
- English ;
- General culture ;
- Logic and Mathematics;
- Motivational interviewing ;
Access to the 3rd year of the Grande Ecole Program (parallel access in Semester 5)
Have validated either:
- The first two years of preparatory classes;
- The first four semesters of the License or Bachelor in Economics and Management or equivalent;
- The first four semesters of a state-recognized business and management school;
Access competition in two stages:
1. Pre-selection based on file study
2.Motivational interview
Access to the 4th year of the Grande Ecole Program (parallel access in Semester 7)
Have validated either:
- The first six semesters of the License or Bachelor in Economics and Management or equivalent;
- The first six semesters of a state-recognized business and management school;
Access competition in two stages:
1. Pre-selection based on file study
2.Motivational interview
- Computer tools and specialized software.
business Finance
- Financial officer ;
- Treasury Manager;
- Financial Analyst ;
- Corporate Customer Manager in Banking;
- Financial auditor ;
- Risk Manager;
- Accounting Manager ;
- Consultant.
Performance Audit and Management
- Financial auditor ;
- Auditor and Internal Controller;
- Risk Manager;
- Management control ;
- Management consultant.
Marketing and Business Development
- Sales manager ;
- Marketing project manager;
- Development Manager ;
- Charge customer ;
- Business manager;
- Marketing research manager;
- Sales manager ;
- Product manager.
Digital Marketing and E-business
- Mobile web project manager;
- E-CRM project manager;
- Responsible for digital strategy;
- Digital Marketing Director;
- Community Manager