The Communications Department contributes to enhancing the image, identity and outreach of the university. It designs and implements the overall internal and external communication strategy, in line with the institution’s vision, priorities and values.
It develops and deploys institutional communication plans aimed at promoting the university's programs, research, partnerships, events and achievements. It ensures the production of editorial and audiovisual content, the management of communication media, as well as the visual and narrative consistency of the institutional brand.
Responsible for media relations, the Department coordinates the dissemination of press releases, the organization of interviews, media coverage of activities and the management of the university's public image. It also oversees digital communication, including official websites, social networks, multimedia platforms and online campaigns designed to strengthen the institution’s national and international visibility.
Internally, it ensures the smooth flow of information to students, faculty-researchers, administrative staff and partners. It designs tools and mechanisms that promote engagement, transparency and the ownership of institutional initiatives by the entire university community.
The Department also supports crisis communication, anticipates reputational risks and ensures the adoption of a responsible, responsive and credible stance.
Through a proactive and creative approach, the Communications Department makes a decisive contribution to the attractiveness, reputation and credibility of the university on the national and international stages