Pr. Hafsa El Bekri and Pr. Hicham Sebti, Teachers and Director of the Euromed Business School respectively, have published a Policy Paper entitled: "What future positioning for the Moroccan Automotive Industry?", a study conducted under the direction of Pr. Ahmed Azirar, Director of Research at the Moroccan Institute of Strategic Intelligence (IMIS).
The Policy Paper analyzes the effects of digital, ecological and societal transformations on the global automotive industry, accelerated by both the post-pandemic context and the geopolitical reconfiguration at work.