Ecole de Génie Civil - Euromed Polytechnic School
Ph.D degree (doctorat d’état) in Management of Technology, Entrepreneurship, and Project Management - Ecole Polytechnique Fédérale de Lausanne (Swiss Federal Institute of Technology) / Switzerland (2003).
Engineering degree (BSc. and MSc. with a major in Logistics, Economics, and Management), Ecole Polytechnique Fédérale de Lausanne (EPFL/Swiss Federal Institute of Technology at Lausanne - Switzerland) and master thesis at Ecole Nationale des Ponts et Chaussées / ENPC Paris - France (2000).
Executive and Graduate Education
Advanced Certificate for Executives (ACE) in Management, Innovation, and Technology- Sloan School of Management / Massachusetts Institute of Technology (MIT / USA - 2011).
Sloan Executive (SE/Executive Certificate) in Management and Leadership - Sloan School of Management / Massachusetts Institute of Technology (MIT / USA - 2011).
Sloan Executive (SE/Executive Certificate) in Technology, Operations, and Value Chain Management - Sloan School of Management / Massachusetts Institute of Technology (MIT / USA - 2010).
Certificate in Discrete Choice Analysis: Predicting Demand and Market Shares - Massachusetts Institute of Technology (MIT/USA - 2009).
Certificate in Modeling and Simulation of Transportation Networks - Massachusetts Institute of Technology - Massachusetts Institute of Technology (MIT/USA - 2009).
Sloan Executive (SE/Executive Certificate) in Strategy and Innovation - Sloan School of Management / Massachusetts Institute of Technology (MIT / USA - 2008).
Logistics Postgraduate Certificate - International Institute for the Management of Logistics (IML) / Ecole Polytechnique Fédérale de Lausanne and Ecole Nationale des Ponts et Chaussées (2003).
Postgraduate Certificate in Marketing Management and Industrial Marketing taken as part of the Financial Engineering Executive Master curriculum of Ecole Polytechnique Fédérale de Lausanne and Ecole Polytechnique- Paris (2002).
Strategies for Sustainable BusinessExecutive Program - MITSloan School of Management /Massachusetts Institute of Technology - Cambridge (April 2014).
Leading High-Impact Teams Executive Program - Kellogg School of Management / Northwestern University -Evanston (Chicago) / USA (September 2013)
Business Dynamics: Approach to Diagnosing and Solving Complex Business Problems Executive Program - MITSloan School of Management / Massachusetts Institute of Technology - Cambridge (June 2012).
Dynamics of Globalization Executive Program - MIT Sloan School of Management / Massachusetts Institute of Technology - Cambridge (September 2011).
Corporate Strategy Executive Program- MIT Sloan School of Management / Massachusetts Institute of Technology - Cambridge (May 2011).
Clean Energy Ventures: Creating Innovative New Businesses Through Entrepreneurial Management Executive Program - MIT Sloan School of Management / Massachusetts Institute of Technology - Cambridge (May 2011).
Postgraduate Certificate in Human Resources-Swiss Logistics Association (December 2003).
Advanced Certificate in Survey Research Methods in Management - HEC Lausanne (Faculty of Business and Economics of the University of Lausanne) / Switzerland (December 2003).
Advanced Certificate in Business Research Methods- HEC Lausanne / Switzerland (December 2002).
PMI Professional Education
Various PMI (Project Management Institute) training workshops followed between October 2007 and April 2008.
2019 - ….Professor in technical sciences (mobility, innovation and logistics specialties)
Euromed University of Fes (UEMF) / Euromed Faculty of Engineering (FEMG) & Euromed School of Civil Engineering (EEMGC) (Fes - Morocco)
FEMG Dean and Director of the EEMGC (since December 2019)
Coordinator and in charge of various research projects including one in urban logistics, a second in mobility and artificial intelligence (AI), and a third in rural mobility.
Active member of the UEMF think tank.
Preparation, teaching and supervision of the "Industrial and Logistics Management" and "Foreign Trade Techniques" modules (academic years 2018/2019 and 2019/2020).
Curriculum and operational definition of an executive master of Supply Chain and related executive certificates.
Curriculum analysis of the Master in "transport and sustainable mobility" of the EuroMed Faculty of Engineering (FEMG) of UEMF: Study report.
Definition of an innovation ecosystem around the Euromed University of Fes as part of the InnoFes project in collaboration with the German University of Koblenz-Landau.
2014 - 2018 Senior Consultant in Strategy, Management, Organization, Operations, Transportation, and Supply Chain Management/Part-Time Professor in Logistics and Supply Chain Management
Self-employed / Al Akhawayn University (Casablanca / Ifrane - Morocco)
Lecturing of « Project Management », « Quality Management », « Logistics and Supply Chain Management », and « International Logistics » courses (undergraduate and graduate students - MBA).
MBA, Part-Time MBA, and EMBA Thesis Director.
Preparation of « professional short programs » in transportation and logistics.
Preparation of new courses for bachelors and masters :
Transportation Economics ;
Transportation Systems ;
Participation in the BBA EPAS (EFMD) re-accreditation process.
Various management and strategy consulting missions in the transport, logistics, purchasing and distribution sectors.
2013 - 2013 Director of Trade Management Branch
Addoha Group(Casablanca - Morocco)
Restructure the Trade Management branch of Addoha specialized in local procurement and import of finishing materials on behalf of the Group.
Improve the financial situation of the branch.
Clear the outstanding import situation
Optimize imports flow and create a local versus foreign joint procurement scheme for smoothing bottlenecks and preserving thecash flowof the branch.
Optimize the distribution logisticsfor finishing materials to construction sites according to a mixed pull/push approach.
Organize and improve the billing sales schemes of construction companies working for Addoha Group and the debt collection mechanism.
Gradual upgrade of General Resourcesfor the Group (launch and monitoring oftangible assets managementproject in partnership with Grant Thornton Morocco).
2011 - 2012 Heritage, Purchasing, and Logistics Director / Member of the Administrative, IT, Risk & Quality Committees
Crédit Immobilier et Hôtelier (Subsidiary of CDG - Deposit and Management Fund / Casablanca - Morocco)
Establish annual operating and investment budgets for the bank; monitor and optimize their implementation.
Develop performance indicators (KPIs) and follow up their monitoring on a monthly and annual basis.
Constitute the land bankand realize inherent economic and marketing analysis.
Managetangible assets of the bank.
Provide project management, strategic and operational monitoring of projectsincluding new and existing facilities (partial renovation of headquarters) of the bank: Opening 25% more branches in two years.
Manage and optimize the "purchase" function by ensuring the best quality / price ratio.
Ensure and optimize the global supply chain and all other common services related to the bank business.
Manage the relationships with providers/suppliers.
Ensure the safety of people and goods of the bank.
Define and manage insurance to tangible assets of the bank (Claims management).
Organize tenders committees and ensure their presidency.
2010 - 2010 Supply Chain Director / Member of the Executive Committee
M’dina Bus (Subsidiary of CDG / Casablanca - Morocco)
Optimize the company global supply chain.
Analyze and optimize key business processes(Purchasing cost reduction of 49 million MAD in 10 months).
Develop strategic performance indicators and their tracking
Actively participate in restructuring bus lines network (traffic studies and restructuring) taking into consideration the tramway line under development.
Develop technical and strategic analysis related to Casablanca bus public transit and represent M'dina Bus with AODU (Casablanca Metropolitan Public Transit Authority).
Develop economic and econometric analysis of transportation in order to obtain a major bank financing.
2007 - 2009 Logistics and Transportation Economics Director
Groupe Métropolitain en Aménagement et Transport (GMAT / Montreal- Canada)
Plan and design a public transportation system for Kigali City in Rwanda (methodological offer / role: transportation planner).
Study implementation and impact of a trolleybus network in Laval City - Canada (methodological offer / role: engineer and transportation economist).
Studythe strategic upgrade of Tunisian transportation sector (methodological offer / role: international expert).
Analyze and produce reports, indicators and other attributes for monitoring and control allowing to evaluate the progress and goals achievement of the Libyan Al Hisha- Southern Shaabias railways line construction program (role: transportation engineer and project manager).
Develop a regional rail transportation system, particularly with Siemens, Canaccord Capital, and WestLB: Organizational Analysis and joint partnership, support for the due diligence phase, funding and financial analysis, demand analysis and market researches, socio-economic profitability, various models and internalization of external effects (project of 1.5 billion USD).
Carry out design and costing of airport platforms.
Carry out transportation planning studies.
Make environmental assessment studies and compliance consultancy in accordance with Ecuador principles.
Conceptualize, prioritize, optimize, and evaluate programs issued from various Urban Mobility Plans, especially in Dakar on behalf of CETUD and the World Bank.
2005 - 2006 Mohammed V International Airport Director
Office National Des Aéroports (ONDA / Morocco)
Manage daily airport operations.
Operate the Mohammed V airport services upgrade.
Analyze, define, and optimize the procurement, storage, and distribution flow managementof the freight platform.
Analyze and implement the transformation of Mohammed V airport to an intercontinental hub: analysis and modeling of traffic, markets prioritizing, passengers clustering,definition of appropriate services typology, and flow forecasts.
Ensure coordination between the various external airport services (airlines, national and local authorities,handlers…).
2004 - 2005 General Manager Chief of Staff and Head of Strategy and Control Department
Moroccan Airports Authority (Office National Des Aéroports - ONDA)
Adjust the functional organization of ONDA and deploy adhoc project management structures.
Analyze information from different departments (logistics and purchasing, administrative and finance, engineering and maintenance, quality, and communications directions) for consolidations.
Prioritize structuring projects, ex-ante evaluation, and scheduling (projects portfolio of more than 4 billion MAD).
Work out the airports development master plan (U.STrade Development Agency financing).
Benchmark, analyze,define, and implementa tariff incentive policynamely under the Open Sky agreement with the European Union and the Moroccan tourist “Vision 2010”.
Create and implement the Complaint Handling Process central Unit dealing with passengers, airlines, and suppliers.
Implement the Total Quality Concept through all ONDA departments.
Actively participate in the implementation of the training program in air navigation engineering in collaboration with ENAC (French Civil Aviation University - Toulouse / France).
Define and implement the ONDA continuing education plan covering the period from 2005 to 2007.
Setup of a job and competency planning based on employees evaluation and the construction of a new job/functions reference base.
2000 - 2004 Swiss Federal Institute of Technology - Lausanne (EPFL) / Project Manager
URBA 2000 (Strategic Consultancy Office), CNES, ONERA (Office National d’Etudes et de Recherches Aérospatiales), and Conseil Général des Ponts et Chaussées. Paris / Toulouse - France
Programs Development: Feasibility Studies, Innovation and Design Processes, Logistics, Processes Optimization, Marketing Studies (identifying and developing new niches and subsequent applications), Organizational and Legal Program Structuring (with Development of a Business Cluster).
Technological breakthrough project management.
Swiss Federal Institute of Technology - Lausanne (EPFL) / Research Fellow
Chair of Logistics, Economics, and Management (iLEMT/LEM - EPFL Switzerland)
Various projects around the following topics:
Innovation and Development of New Services/Products;
Sizing and Optimizing Logistics Flows.
1999 - 2000 Junior Exchange Scientist
Center of Education and Research in Socio-Economic Analysis - Ecole Nationale des Ponts et Chaussées. Paris - France
Research in Economics.
BENMOUSSA, O., SLIGHOUA, M., BACHIRI, H., BOUNOU, S. - Entrepreneurship and Traditional Know-How: The Case of Moroccan Rural Women (Under Review) - EMNES, December 2019.
BENMOUSSA, O. - Maintaining Global Warming Below 2°C: A Systemic Challenge (Communication within the Sustainability workshop / UEMF and IEMed), November 2019.
BENMOUSSA, O., SLIGHOUA, M., BACHIRI - Entrepreneurship and Traditional Know-How: The Case of Moroccan Rural Women (Communication within the Migration and Mobility Workshop / UEMF and EMNES), October 2019.
BENMOUSSA, O. (Keynote Speaker) - Innovation: A Broad and Often Poorly Understood Concept Requiring a Systemic and Rigorous Approach - Regional Doctorials, June 2019.
BENMOUSSA, O. (Keynote Speaker) - Systems Thinking and Applications: A Primer - 7th International Conference on Industrial Engineering and Operations Management. IEOM Society, April 2017.
BENMOUSSA, O. - Casablanca 2016: Vers la réintégration effective du transport urbain par bus. Rapport technique, Mairie de Casablanca, Casablanca, 2016.
BENMOUSSA, O. - Casablanca 2015, les 1ers jalons d’une “Smart Green City”: Vers une mobilité durable. Rapport technique, Mairie de Casablanca, Casablanca, 2015.
BENMOUSSA, O. - Application du « Delta Model » de Hax aux Succursales Bancaires : Cas des Agences Inezgane et Inezgane II du CIH. Document de Travail, CIH, Casablanca, 2012.
BENMOUSSA, O. - Développement Durable et Principes d’Equateur : Le Cas du Projet TRIG sur le Corridor Industriel de Guanajuato au Mexique. Document de Travail, GMAT, Montréal, 2009.
BENMOUSSA, O. - Options Réelles et Investissements en Systèmes de Transport. Document de Travail, GMAT, Montréal, 2008.
BENMOUSSA, O. - Bus Régional ou Chemin de Fer Express Régional : Le Système Adéquat. Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - Evaluation des Logiciels Commerciaux de Planification des Transports : Analyses Qualitative et Quantitative. Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - Zone d’Influence d’un Park and Ride Suburbain : Modélisation et Application au Cas de Montréal. Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - Analyse Prévisionnelle : Application du Modèle de Diffusion Possibiliste de Bass à la Projection de la Clientèle de Systèmes de Transport. - Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - Perception de l’Irrégularité dans les Transports. - Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - Tarification en Transport et Environnement Concurrentiel Non-Optimal. - Document de Travail, GMAT, Montréal, 2007.
BENMOUSSA, O. - EVALECOP : Méthode d’Evaluation Economique Préliminaire pour Projets à Forte Rupture Technologique. - CDH-iLEMT/LEM, Ecole Polytechnique Fédérale de Lausanne, 2002.
BENMOUSSA, O. - DIFFPROB : Modèle de Diffusion Fuzzo-Probabiliste de Bass. - CDH-iLEMT/LEM, Ecole Polytechnique Fédérale de Lausanne, 2002.
BENMOUSSA, O. - SFP : Méthode de Surclassement Fuzzo-Probabiliste. - CDH-iLEMT/LEM, Ecole Polytechnique Fédérale de Lausanne, 2002.
BENMOUSSA, O. - UMAFP : Utilité Multi-Attribut Fuzzo-Probabiliste. - CDH-iLEMT/LEM, Ecole Polytechnique Fédérale de Lausanne, 2002.
BENMOUSSA, O. - EVALRI : Modèle d’EVALuation des Risques et de l’Incertitude. - CDH -iLEMT/LEM, Ecole Polytechnique Fédérale de Lausanne, 2002.
WIESER, Ph. et BENMOUSSA, O. - Le transport par Dirigeable: Quelle Contribution pour les Situations de Crise. - Séminaire du CFRC (HCR, MSF, Croix Rouge Internationale), EPFL, Lausanne, 2002
BENMOUSSA, O. et LUNDIN, M. - Le Dirigeable Lourd, Nouveau Mode de Transport Conventionnel : Le Cas du Réseau Mälarvalley-Régions Ouest Allemandes (Düsseldorf). - Séminaire « Le Dirigeable : Concurrent ou Complément aux systèmes de transports actuels », Copenhague, Novembre 2002.
BENMOUSSA, O. et GUICHETEAU, Ph. - Hydro-Québec/SEBJ : Transport par Dirigeable de Transformateurs et de Vannes Sphériques pour le Chantier Sainte-Marguerite 3 au Québec. - Document de Travail, EPFL/ONERA, Lausanne/Paris 2001.
BENMOUSSA, O. - Analyse de la Demande : Enquêtes AVEA. - PREDIT, Paris, 2001.
BENMOUSSA, O. - Le Dirigeable de Transport de Charges lourdes : Analyse de la Demande. - Publication au sein du PREDIT (Programme français de recherches en transport et logistique), 2001.
BENMOUSSA, O.- Airship with High Carrying Capacity, Conference Paper STRC, Ascona - Suisse, 2001.
WIESER, Ph. et BENMOUSSA, O. - Projet AVEA : Rapport Méthodologique Général. - EPFL, Lausanne, 2000.
BENMOUSSA, O. et RIOUCH, S. - La Création d’entreprise au Maroc (vol.1&2). - Collège du Management de la Technologie, Ecole Polytechnique Fédérale de Lausanne, 1999.
MIT Innovations in Management Conference - Massachusetts Institute of Technology. Cambridge, May 2009.
Multiple Criteria Decision Aiding - MCDA 66 / Polymodality and Multiple Criteria Aid Analysis (event initiator). AIMAC and ONDA. Marrakech, October 2007.
Multiple Criteria Decision Aiding - MCDA 63 / Performance Evaluation: Individuals, Institutions and Services. INESC Porto and FEUP, Porto, March 2006.
Multiple Criteria Decision Aiding - MCDA 62 / Decision on Infrastructure and Transport Planning. Transportation Research Institute - Swedish Transportation Ministry. Borlänge, September 2005.
Joint Workshop ICAO / World Bank / Air Transport Action Group - Maximizing Civil Aviation’s Economic. Montreal, June 2005.
Divers projets de routes, barrages, construction métallique et de formulation bitumineuse (Split Mastix Asphalt - SMA).